WHsmith

In media our teacher asked us to visit WHsmith in order to understand how shops that sell magazines organize where they sell their magazine products for research purposes.

The first thing I noticed when I walked in was the women magazines where at the far right. These magazines were solely for fashion. The next shelf to the right was another women's magazine. But this time it was mainly showbiz, gossip, and soap based. This shows that the shops try to match things accordingly to what a certain demographic is most likely to be interested in.   

Afterwards there were magazines directed at a male demographic. Firstly on the top there were magazines like "men's health" that was directed at men who liked fitness and keeping themselves healthy. Then there were car magazines like formula 1, and top gear.  However the men's section was not as organized as the women's and there were varying types of men’s magazine muddled together. One thing I did notice was there was bigger variety in the men’s than the women's as the women’s revolved mainly on fashion and shopping. This potentially meant  if I am doing a magazine mainly for males I will possible have to reach out more to a varitey of age groups. How do I do this? I could add more "manly" colours however im still going to try and make it colourful and vibrant as I can because my supposed target audience is probably going to be 16-24.