Mode's of address and media conventions

In my latest media lesson we learnt about the way in which the media addresses people. A primary example of newspaers that do this is the daily mail, and the sun. In titles they address the reader usually as if they are talking directly to them. For instance if you look at an article about Wayne rooney leaving Manchester United  it says " I am to good for united" on the title. Even though if you read the rest of the article Rooney doesn't even say those things. So the newspaper fabricate things as they know that there target audience will also agree with these staetments.  Now if you look at the sun, almost all there titles they use slang to hunerous there articles. And most of there articles are biased in the way that they report things. In broadsheets like the guardian or the independent these newspapers are more serious and unbiased. This is becuase there target audience are considered more intellectual.  Therefore the quailty of the articles will be very high.


Also in this lesson I discussed with my teacher on how to improve my front cover. He suggested that my front cover did not have some of the conventions the magazines usually have. Simple things like not having a barcode. So i put this in. Also the font i used for my title before did not match with the rest of the text on the cover. So he suggested that the title's font should match with the smaller text. When I looked at my front cover and how I adress the audience I think I've done this already. For example on my front cover in red it says " the must have montly magazine". This tagline is slightly serious which is appropriate because the sixth form school i am representing is also serious for example students in the school where uniform, and teachers in he school treat them just like they would in lower school. Also the font is straight and moody, which is a perfect representation of the seriousness of BD sixth form. One way of me using representation is that my front cover is very orginised, and it not choatic or messy. The symbolic conventions like the colour schemes is important for setting the scence of what the magazine is going to involve.