Here the teenagers are represented in primarily a negative way. For example there is a image of a black youth holding a baseball bat and wearing a hoodie. This is very stereotypical of black urban areas. Also all of the characters are looking at the camera menacingly as if they are angry or being agressive. This is another stereotype of teengagers in the UK as most people percieve them to act and behave this way. I think this has been used to attract a teenage audience becuase maybe they can relate to the teenagers in the poster.
The layout and design of the poster is also intresting. There is dark clouds in the background ellude to the fact that the movie is dark and serious.
Slogans are used in the main title, as it says " before adulthood come kidulthood" stands out to teenagers becuase this really shows that this movie is made for teenagers.
The second movie I am using is high scool musical.
Here the image of the teenagers is happier than kidulthood . The teenagers are represented well becuase you can tell that they are in school, and they look academic and its as if they enjoy being there.
The colours use are vibrant and striking so this will attract a teengae audience mainly girls. Unlike kidulthood which used darker more neutral colours that it could appeal to a broader teenage audience. Another thing about the layout is that the posters looks like sometinhg you would see at school.
The last movie I will be analysing is bend it like beckham. Here the teenagers are presented as fun and as if they enjoy themselves. However the poster uses a stereotype in the layout because the main characters is asian and in the background you see olderly members of her family looking at her as if to say "what is she doing". This makes the poster seem humourous. Here you can see that the poster is trying to attract a teenage audince aswell as a asian one becuase it shows images of people from an asian background.
The movie has a tagline " who wants to cook aboo gobi". This is a humerous tagline which emphasises the fact that the movie is likely to be a comedy.
Nice one Kevin, good analysis. Now think about how you can relate this research to your own product.
ReplyDeleteIt's time for you to take some photos now!
Mr F